Master
Card International maintains
a database file of merchant
companies and their principals
whose merchant processing
accounts have been terminated
for any of many different
specific reasons.
This
database was formerly known
and referred to as the Terminated
Merchant File or "TMF." This
file is used by Master
Card and Visa processing
banks, known as "acquiring
to identify
specific merchants and
principals who have already
been terminated. Once
a merchant is on this list
it is highly
unlikely that future
merchant account applications
will be approved. The "TMF",
or MATCH list, is essentially
a BLACKLIST from
which it is almost impossible
to ever be removed. There
is, however, the possibility
of a Second Chance at a
new merchant account:
"Second
Chance" Match
File Accounts
Inquiry
Form
As described
above the MATCH list is
a database of merchant
companies and their principals
(owners) by names, SS#'s,
and more. Virtually
all providers of credit
card merchant accounts
check this list when they
receive a new application
for merchant status. I
have not heard of ANY applications
being approved if the company
and/or the principals were
listed in the MATCH (TMF)
database. Only
a fool would not take
this very seriously.
Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't
do any testing, such charges
and cancellations may cause
the loss of your account. All
account activity must be
legitimate.
Fraudulent
activity as determined by
an investigation. This
can be done by merchant bank
(acquirer) or can be learned
from Visa USA or Master Card
International
Merchant
convicted of credit card
fraud.
Merchant
submitted unauthorized credit
card charges, most often
of the recurring variety.
Never submit an unauthorized
charge, never.
Excessive
chargebacks. This is the
most common reason for termination. This
is the result of poor or
unethical (dishonest) merchant
business practices.
"Laundering":
Merchant deposited transactions
that were generated by a
different business. This
may seem innocent, but it
is a violation of Visa and
Master Card rules. Merchant
accounts are authorized for
a specific category of service
or product and must not be
used for others. Do
not do your friend a "favor" by
collecting his money using
your merchant account, the
consequences can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer)
determines that certain
serious violations of the
merchant agreement could
result in increased loss
exposure to itself or the
credit card community. Get
familiar with your Merchant
Agreement and follow the
rules. Ignorance
is no excuse.
Do
not underestimate the value
of your Merchant account. Not
being able to accept credit
cards can block your financial
prosperity on or off the
Internet. Successful
businesses can become overnight
failures. Take this VERY seriously.
Here
are some additional guidelines:
Do
not go over your officially
authorized maximum ticket
without permission from your
Merchant Processor. Likewise,
do not exceed your authorized
monthly maximum sales without
advanced permission from
your Merchant Processor (acquirer).
Provide
your customers with timely
and accurate debit information. Be
sure that it is easy for
them to reach you with any
of their questions, concerns
or complaints.
Make
sure you have a Customer
Support phone number appearing
on your customers' monthly
statements. If they
don't recognize your debit
they should call you FIRST
before they mistakenly deny
the charge. This can
head off unnecessary charge
backs to your account and
help keep your account out
of trouble.
Stay
in touch with your customers
using any means available. Send
E-mail, make phone calls,
send newsletters. The
more they know you the better
they will feel about you
and your business. Be
Sure To Provide GREAT customers
service. Give
them service equal to or
better than the service that
YOU would like to receive
yourself.
Be
friendly and courteous in
all regards. Always
put the customer first. Show
them how they may save money
or save time. Make
good suggestions as though
you were a member of their
family.
Don't
be short-sighted. Consider
your business a long-term
enterprise. Make your
long term goals more important
than quick short term profits
that will benefit you more
than your customer.