Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't do
any testing, such charges and cancellations
may cause the loss of your account. All
account activity must be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer) or
can be learned from Visa USA or Master Card
International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges,
most often of the recurring variety. Never
submit an unauthorized charge, never.
Excessive
chargebacks. This is the most common reason
for termination. This is the result
of poor or unethical (dishonest) merchant
business practices.
"Laundering":
Merchant deposited transactions that were
generated by a different business. This
may seem innocent, but it is a violation
of Visa and Master Card rules. Merchant
accounts are authorized for a specific category
of service or product and must not be used
for others. Do not do your friend a "favor" by
collecting his money using your merchant
account, the consequences can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that
certain serious violations of the merchant
agreement could result in increased loss
exposure to itself or the credit card community. Get
familiar with your Merchant Agreement and
follow the rules. Ignorance is no
excuse.
Do not
underestimate the value of your Merchant
account. Not
being able to accept credit cards can block
your financial prosperity on or off the
Internet. Successful businesses can
become overnight failures. Take this VERY seriously.
Here are some additional
guidelines:
Do
not go over your officially authorized maximum
ticket without permission from your Merchant
Processor. Likewise, do not exceed
your authorized monthly maximum sales without
advanced permission from your Merchant Processor
(acquirer).
Provide
your customers with timely and accurate debit
information. Be sure that it is easy
for them to reach you with any of their questions,
concerns or complaints.
Make
sure you have a Customer Support phone number
appearing on your customers' monthly statements. If
they don't recognize your debit they should
call you FIRST before they mistakenly deny
the charge. This can head off unnecessary
charge backs to your account and help keep
your account out of trouble.
Stay
in touch with your customers using any means
available. Send E-mail, make phone
calls, send newsletters. The more they
know you the better they will feel about
you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than the
service that YOU would like to receive yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show them how
they may save money or save time. Make
good suggestions as though you were a member
of their family.
Don't
be short-sighted. Consider your business
a long-term enterprise. Make your long
term goals more important than quick short
term profits that will benefit you more than
your customer.