Excessive
number of counterfeit sales. (Counterfeit is
false, not a real sale.) Don't do any testing,
such charges and cancellations may cause the
loss of your account. All account activity
must be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer) or can be
learned from Visa USA or Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges, most
often of the recurring variety. Never submit an unauthorized
charge, never.
Excessive
chargebacks. This is the most common reason for termination. This
is the result of poor or unethical (dishonest) merchant
business practices.
"Laundering":
Merchant deposited transactions that were generated
by a different business. This may seem innocent,
but it is a violation of Visa and Master Card rules. Merchant
accounts are authorized for a specific category of
service or product and must not be used for others. Do
not do your friend a "favor" by collecting
his money using your merchant account, the consequences
can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that certain
serious violations of the merchant agreement could
result in increased loss exposure to itself or
the credit card community. Get familiar with
your Merchant Agreement and follow the rules. Ignorance
is no excuse.
Do
not underestimate the value of your Merchant account. Not
being able to accept credit cards can block your
financial prosperity on or off the Internet. Successful
businesses can become overnight failures. Take
this VERY seriously.
Here are some additional
guidelines:
Do
not go over your officially authorized maximum ticket
without permission from your Merchant Processor. Likewise,
do not exceed your authorized monthly maximum sales
without advanced permission from your Merchant Processor
(acquirer).
Provide
your customers with timely and accurate debit information. Be
sure that it is easy for them to reach you with any
of their questions, concerns or complaints.
Make
sure you have a Customer Support phone number appearing
on your customers' monthly statements. If they
don't recognize your debit they should call you FIRST
before they mistakenly deny the charge. This
can head off unnecessary charge backs to your account
and help keep your account out of trouble.
Stay
in touch with your customers using any means available. Send
E-mail, make phone calls, send newsletters. The
more they know you the better they will feel about
you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than the service
that YOU would like to receive yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show them how they
may save money or save time. Make good suggestions
as though you were a member of their family.
Don't
be short-sighted. Consider your business a
long-term enterprise. Make your long term goals
more important than quick short term profits that
will benefit you more than your customer.