Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't
do any testing, such charges and
cancellations may cause the loss of your
account. All account activity must
be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer)
or can be learned from Visa USA or Master
Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges,
most often of the recurring variety. Never
submit an unauthorized charge, never.
Excessive
chargebacks. This is the most common reason
for termination. This is the result
of poor or unethical (dishonest) merchant
business practices.
"Laundering":
Merchant deposited transactions that were
generated by a different business. This
may seem innocent, but it is a violation
of Visa and Master Card rules. Merchant
accounts are authorized for a specific
category of service or product and must
not be used for others. Do not do
your friend a "favor" by collecting
his money using your merchant account,
the consequences can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that
certain serious violations of the merchant
agreement could result in increased loss
exposure to itself or the credit card
community. Get familiar with your
Merchant Agreement and follow the rules. Ignorance
is no excuse.
Do not
underestimate the value of your Merchant
account. Not
being able to accept credit cards can
block your financial prosperity on or
off the Internet. Successful businesses
can become overnight failures. Take
this VERY seriously.
Here are some additional
guidelines:
Do
not go over your officially authorized
maximum ticket without permission from
your Merchant Processor. Likewise,
do not exceed your authorized monthly maximum
sales without advanced permission from
your Merchant Processor (acquirer).
Provide
your customers with timely and accurate
debit information. Be sure that it
is easy for them to reach you with any
of their questions, concerns or complaints.
Make
sure you have a Customer Support phone
number appearing on your customers' monthly
statements. If they don't recognize
your debit they should call you FIRST before
they mistakenly deny the charge. This
can head off unnecessary charge backs to
your account and help keep your account
out of trouble.
Stay
in touch with your customers using any
means available. Send E-mail, make
phone calls, send newsletters. The
more they know you the better they will
feel about you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than the
service that YOU would like to receive
yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show them
how they may save money or save time. Make
good suggestions as though you were a member
of their family.
Don't
be short-sighted. Consider your business
a long-term enterprise. Make your
long term goals more important than quick
short term profits that will benefit you
more than your customer.