Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't do any
testing, such charges and cancellations
may cause the loss of your account. All
account activity must be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer) or can
be learned from Visa USA or Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges, most
often of the recurring variety. Never submit
an unauthorized charge, never.
Excessive
chargebacks. This is the most common reason for
termination. This is the result of poor
or unethical (dishonest) merchant business practices.
"Laundering":
Merchant deposited transactions that were generated
by a different business. This may seem
innocent, but it is a violation of Visa and Master
Card rules. Merchant accounts are authorized
for a specific category of service or product
and must not be used for others. Do not
do your friend a "favor" by collecting
his money using your merchant account, the consequences
can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that certain
serious violations of the merchant agreement
could result in increased loss exposure to
itself or the credit card community. Get
familiar with your Merchant Agreement and follow
the rules. Ignorance is no excuse.
Do not underestimate
the value of your Merchant account. Not
being able to accept credit cards can block
your financial prosperity on or off the Internet. Successful
businesses can become overnight failures. Take
this VERY seriously.
Here are some additional
guidelines:
Do
not go over your officially authorized maximum
ticket without permission from your Merchant
Processor. Likewise, do not exceed your
authorized monthly maximum sales without advanced
permission from your Merchant Processor (acquirer).
Provide
your customers with timely and accurate debit
information. Be sure that it is easy for
them to reach you with any of their questions,
concerns or complaints.
Make
sure you have a Customer Support phone number
appearing on your customers' monthly statements. If
they don't recognize your debit they should call
you FIRST before they mistakenly deny the charge. This
can head off unnecessary charge backs to your
account and help keep your account out of trouble.
Stay
in touch with your customers using any means
available. Send E-mail, make phone calls,
send newsletters. The more they know you
the better they will feel about you and your
business. Be Sure
To Provide GREAT customers service. Give
them service equal to or better than the service
that YOU would like to receive yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show them how they
may save money or save time. Make good
suggestions as though you were a member of their
family.
Don't
be short-sighted. Consider your business
a long-term enterprise. Make your long
term goals more important than quick short term
profits that will benefit you more than your
customer.