Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't
do any testing, such charges
and cancellations may cause the loss
of your account. All account
activity must be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer)
or can be learned from Visa USA or
Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card
charges, most often of the recurring
variety. Never submit an unauthorized
charge, never.
Excessive
chargebacks. This is the most common
reason for termination. This
is the result of poor or unethical
(dishonest) merchant business practices.
"Laundering":
Merchant deposited transactions that
were generated by a different business. This
may seem innocent, but it is a violation
of Visa and Master Card rules. Merchant
accounts are authorized for a specific
category of service or product and
must not be used for others. Do
not do your friend a "favor" by
collecting his money using your merchant
account, the consequences can be
disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines
that certain serious violations
of the merchant agreement could
result in increased loss exposure
to itself or the credit card community. Get
familiar with your Merchant Agreement
and follow the rules. Ignorance
is no excuse.
Do
not underestimate the value of
your Merchant account. Not
being able to accept credit cards
can block your financial prosperity
on or off the Internet. Successful
businesses can become overnight
failures. Take this VERY seriously.
Here are some
additional guidelines:
Do
not go over your officially authorized
maximum ticket without permission
from your Merchant Processor. Likewise,
do not exceed your authorized monthly
maximum sales without advanced permission
from your Merchant Processor (acquirer).
Provide
your customers with timely and accurate
debit information. Be sure
that it is easy for them to reach
you with any of their questions,
concerns or complaints.
Make
sure you have a Customer Support
phone number appearing on your customers'
monthly statements. If they
don't recognize your debit they should
call you FIRST before they mistakenly
deny the charge. This can head
off unnecessary charge backs to your
account and help keep your account
out of trouble.
Stay
in touch with your customers using
any means available. Send E-mail,
make phone calls, send newsletters. The
more they know you the better they
will feel about you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than
the service that YOU would like to
receive yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show
them how they may save money or save
time. Make good suggestions
as though you were a member of their
family.
Don't
be short-sighted. Consider
your business a long-term enterprise. Make
your long term goals more important
than quick short term profits that
will benefit you more than your customer.