Excessive
number of counterfeit sales. (Counterfeit
is false, not a real sale.) Don't
do any testing, such charges
and cancellations may cause the loss
of your account. All account
activity must be legitimate.
Fraudulent
activity as determined by an investigation. This
can be done by merchant bank (acquirer)
or can be learned from Visa USA or
Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card
charges, most often of the recurring
variety. Never submit an unauthorized
charge, never.
Excessive
chargebacks. This is the most common
reason for termination. This
is the result of poor or unethical
(dishonest) merchant business practices.
"Laundering":
Merchant deposited transactions that
were generated by a different business. This
may seem innocent, but it is a violation
of Visa and Master Card rules. Merchant
accounts are authorized for a specific
category of service or product and
must not be used for others. Do
not do your friend a "favor" by
collecting his money using your merchant
account, the consequences can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines
that certain serious violations of
the merchant agreement could result
in increased loss exposure to itself
or the credit card community. Get
familiar with your Merchant Agreement
and follow the rules. Ignorance
is no excuse.
Do
not underestimate the value of your
Merchant account. Not
being able to accept credit cards
can block your financial prosperity
on or off the Internet. Successful
businesses can become overnight failures. Take
this VERY seriously.
Here are some additional
guidelines:
Do
not go over your officially authorized
maximum ticket without permission from
your Merchant Processor. Likewise,
do not exceed your authorized monthly
maximum sales without advanced permission
from your Merchant Processor (acquirer).
Provide
your customers with timely and accurate
debit information. Be sure that
it is easy for them to reach you with
any of their questions, concerns or
complaints.
Make
sure you have a Customer Support phone
number appearing on your customers'
monthly statements. If they don't
recognize your debit they should call
you FIRST before they mistakenly deny
the charge. This can head off
unnecessary charge backs to your account
and help keep your account out of trouble.
Stay
in touch with your customers using
any means available. Send E-mail,
make phone calls, send newsletters. The
more they know you the better they
will feel about you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than
the service that YOU would like to
receive yourself.
Be
friendly and courteous in all regards. Always
put the customer first. Show
them how they may save money or save
time. Make good suggestions as
though you were a member of their family.
Don't
be short-sighted. Consider your
business a long-term enterprise. Make
your long term goals more important
than quick short term profits that
will benefit you more than your customer.