Excessive
number of counterfeit sales. (Counterfeit is false, not
a real sale.) Don't do any testing, such charges
and cancellations may cause the loss of your account. All
account activity must be legitimate.
Fraudulent
activity as determined by an investigation. This can
be done by merchant bank (acquirer) or can be learned from
Visa USA or Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges, most often of the
recurring variety. Never submit an unauthorized charge, never.
Excessive
chargebacks. This is the most common reason for termination. This
is the result of poor or unethical (dishonest) merchant business
practices.
"Laundering":
Merchant deposited transactions that were generated by a different
business. This may seem innocent, but it is a violation
of Visa and Master Card rules. Merchant accounts are
authorized for a specific category of service or product and
must not be used for others. Do not do your friend a "favor" by
collecting his money using your merchant account, the consequences
can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that certain serious
violations of the merchant agreement could result in increased
loss exposure to itself or the credit card community. Get
familiar with your Merchant Agreement and follow the rules. Ignorance
is no excuse.
Do not underestimate the
value of your Merchant account. Not
being able to accept credit cards can block your financial
prosperity on or off the Internet. Successful businesses
can become overnight failures. Take this VERY seriously.
Here are some additional guidelines:
Do
not go over your officially authorized maximum ticket without
permission from your Merchant Processor. Likewise, do
not exceed your authorized monthly maximum sales without advanced
permission from your Merchant Processor (acquirer).
Provide
your customers with timely and accurate debit information. Be
sure that it is easy for them to reach you with any of their
questions, concerns or complaints.
Make
sure you have a Customer Support phone number appearing on
your customers' monthly statements. If they don't recognize
your debit they should call you FIRST before they mistakenly
deny the charge. This can head off unnecessary charge
backs to your account and help keep your account out of trouble.
Stay
in touch with your customers using any means available. Send
E-mail, make phone calls, send newsletters. The more
they know you the better they will feel about you and your
business. Be Sure To Provide GREAT
customers service. Give
them service equal to or better than the service that YOU would
like to receive yourself.
Be
friendly and courteous in all regards. Always put the
customer first. Show them how they may save money or
save time. Make good suggestions as though you were a
member of their family.
Don't
be short-sighted. Consider your business a long-term
enterprise. Make your long term goals more important
than quick short term profits that will benefit you more than
your customer.