Master Card International maintains
a database file of merchant companies and their principals whose
merchant processing accounts have been terminated for any of
many different specific reasons.
This database was formerly known
and referred to as the Terminated Merchant File or "TMF." This
file is used by Merchant Account Providers banks, known
as "acquiring to identify specific merchants
and principals who have already been terminated. Once
a merchant is on this list it is highly
unlikely that future merchant account applications will
be approved. The "TMF", or MATCH list,
is essentially a BLACKLIST from
which it is almost impossible to be removed. There
is, however, the possibility of a Second Chance at a new merchant
account:
"Second
Chance" Match File Accounts
Inquiry
Form
As described above the MATCH list is a database
of merchant companies and their principals (owners) by names,
SS#'s, and more. Virtually all providers of credit card
merchant accounts check this list when they receive a new application
for merchant status. I have not heard of ANY applications
being approved if the company and/or the principals were listed
in the MATCH (TMF) database. Only
a fool would not take this very seriously.
Excessive
number of counterfeit sales. (Counterfeit is false, not a
real sale.) Don't do any testing, such charges and cancellations
may cause the loss of your account. All account activity
must be legitimate.
Fraudulent
activity as determined by an investigation. This can be done
by merchant bank (acquirer) or can be learned from Visa USA or
Master Card International
Merchant
convicted of credit card fraud.
Merchant
submitted unauthorized credit card charges, most often of the recurring
variety. Never submit an unauthorized charge, never.
Excessive
chargebacks. This is the most common reason for termination. This
is the result of poor or unethical (dishonest) merchant business
practices.
"Laundering":
Merchant deposited transactions that were generated by a different
business. This may seem innocent, but it is a violation of
Visa and Master Card rules. Merchant accounts are authorized
for a specific category of service or product and must not be used
for others. Do not do your friend a "favor" by
collecting his money using your merchant account, the consequences
can be disastrous.
Violation
of your merchant agreement. The
merchant bank (acquirer) determines that certain serious violations
of the merchant agreement could result in increased loss exposure
to itself or the credit card community. Get familiar with
your Merchant Agreement and follow the rules. Ignorance
is no excuse.
Do not underestimate the value
of your Merchant account. Not
being able to accept credit cards can block your financial prosperity
on or off the Internet. Successful businesses can become
overnight failures. Take this VERY seriously.
Here are some additional guidelines:
Do
not go over your officially authorized maximum ticket without permission
from your Merchant Processor. Likewise, do not exceed your
authorized monthly maximum sales without advanced permission from
your Merchant Processor (acquirer).
Provide
your customers with timely and accurate debit information. Be
sure that it is easy for them to reach you with any of their questions,
concerns or complaints.
Make
sure you have a Customer Support phone number appearing on your
customers' monthly statements. If they don't recognize your
debit they should call you FIRST before they mistakenly deny the
charge. This can head off unnecessary charge backs to your
account and help keep your account out of trouble.
Stay
in touch with your customers using any means available. Send
E-mail, make phone calls, send newsletters. The more they
know you the better they will feel about you and your business. Be
Sure To Provide GREAT customers service. Give
them service equal to or better than the service that YOU would
like to receive yourself.
Be
friendly and courteous in all regards. Always put the customer
first. Show them how they may save money or save time. Make
good suggestions as though you were a member of their family.
Don't
be short-sighted. Consider your business a long-term enterprise. Make
your long term goals more important than quick short term profits
that will benefit you more than your customer.